To put it simply, get over yourselves! I no more "curate" my personal clothing purchases than a restaurant owner "curates" the most delicious bakery items from all over town to sell. I remember a similarly pretentious trend years ago to use "artisan" in selling and discussing clothing. Thankfully it didn't last very long, though I still hear and read it a lot in regards to food. (Something this song parodies quite well.)
Now I realize many believe they have to use it to appear hip or knowledgeable, but still wince when clothing companies I otherwise respect (you all know who you are) misappropriate the term just as so many others do. It's nothing personal but... please don't do it?