Review: Twillory SafeCotton and Performance
Twillory is a brand I became aware of through Instagram. I really liked their brand ethos and affordability. The Haberdash Group has been in the clothing business since 1892, producing ready to wear clothing for many brands that we may be familiar with. Of course, they were careful not to divulge who exactly they were. Twillory is their effort to strike off on their own and offer direct to consumer savings on good quality mid-range shirts. Recently, I got in contact with their representative Eli, who graciously decided to send me a few shirts to try out. I was given a couple of their non-iron SafeCotton shirts, which omits formaldehyde in the treatment process unlike most on the market. He also sent me a Performance shirt which has moisture-wicking properties, four-way stretch, and cooling technology.
Let's get something out of the way: Non-iron shirts are not considered acceptable by many in the menswear community. That's fine. But I'm certainly not going to compare these to a bespoke English shirt or anything because... well... they're not that. They are, however, useful to those who have very little time to iron, need shirts that look good in a pinch, or are travelling.
The SafeCotton Non-Iron Sky Window Pane is pictured worn with a tie from Spier & Mackay, khakis from Jack Donnelly, and dress belt from Croft & Barrow.
The older generation of SafeCotton shirt is made in Sri Lanka, whereas the newer generation of it and the Performance are made in China. I'd be interested to see what their quality standards are and how they ensure that overseas workers are treated fairly.
Twillory has a few little bugbears, but it's still a good value for the price. They have the best non-iron shirt on the market, in this price range, by far. In fact, I think they may have the best non-iron shirt period. Better than the Brooks Brothers I've had in the past and most certainly better than Charles Tyrwhitt. By foregoing the chemical dipping and curing process, including formaldehyde, they are not sacrificing function. I think that aspect should be emphasized more than it being a "safe" cotton. At the same time, products that embrace a less or no chemical approach (whatever the reasons) are a hot seller with Millennials and Gen Z, which is probably a big part of the reason they're selling so well. I'm not personally as sold on the Performance line, but I can definitely see the market for it. Is other clothing besides shirts in the future for Twillory? I think their SafeCotton process would work very well for chinos. I'd also like to see them extending their offerings for men and boys to women and girls. One can hope!
Make sure to use my referral link in order to get $25 off your first order. Once you receive it, let me know what you think.
Nouveau Vintage was given material compensation in exchange for this review. However, all efforts have been made to remain objective. Thanks to Eli and Simcha of Twillory for sending me products to evaluate.